More than ever the non-profit sector is reflecting on ways to elevate voices and experiences in the countries and communities where aid and social impact work take place. Communications is an essential but often overlooked component of a successful transition.
Because of the wider impact of communications, the sector is now at an impasse, having to confront and change practices that were once considered standard, without always having a clear roadmap for a better way forward.
We brought together experts and people with lived expertise to create a different type of guide. We’ve sought to de-center the conversation from higher-income countries (the so-called ‘Global North’) and partnered with contributors from a wide range of backgrounds.
This guide is the product of a series of rich and engaging conversations between the authors and contributors – all of whom are navigating the challenges of ethical storytelling every day.
Kuloba-Warria draws from her memories and experience growing up in a culture steeped in traditional storytelling to reflect on the way colonialism has shaped communications in the social impact space, and propose a different way forward.+ Learn more
Nderitu and Verga draw from their respective roles at PATH to offer practical advice to those wanting to initiate change from within. They introduce three different ways to engage team members and senior leadership in the process of implementing ethical storytelling practices.+ Learn more
Moodley and Dwiandani draw from personal experiences to offer helpful insights on how donors, NGOs, media agencies and communications professionals can build processes that uphold the safety and dignity of the people whose stories are told, and enable stronger relationships to take root.+ Learn more
Koech, Casati and Muwanguzi make the case for redefining the sector’s definition of success, and argue that centering the voices of communities in storytelling ultimately leads to better outcomes for all.+ Learn more
While each chapter takes a deep dive into the different steps of the storytelling process, the following tip sheet sums up the practical advice shared by authors throughout this toolkit and beyond in a format that’s easy to use, share and adapt.+ Learn more
Saltmarsh offers inspiration from recent initiatives that have crossed the threshold of traditional mediums to tell stories of change in a novel way.+ Learn more