Chapter 2
The communication team can lead the way, we can lead the way in communicating ethically and the others will follow.”
Levis Nderitu, Director of Global Diversity, Equity and Inclusion at PATH
One-dimensional images intended to elicit an emotional response by conveying “poverty” or “suffering” undermine long-term progress.”
David Verga, Head of Brand & Creative at PATH
In this chapter, Nderitu and Verga draw from their respective roles at PATH to offer practical advice to those wanting to initiate change from within. They introduce three different ways to engage team members and senior leadership in the process of implementing ethical storytelling practices.
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